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Webology

Major Updates to Popular WordPress Plugins 2017

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This year, we’ve seen extensive updates to some widely-used WordPress plugins.  These updates include the addition of new features to make their products perform better, as well as add scalability for future extensions.

Check out the list below for the top three popular plugins that are re-structuring their code.

WooCommerce 2.7

The team at WooCommerce is focusing on performance Continue Reading

Page One Results Are Your Top Priority

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When was the last time you looked at page 2 of Google search results? The majority (94%) of us never go past page 1. We count on Google to give us the answer we are looking for.

The majority of searchers click on listings that are not paid advertising (organic listings). Paid ads are specifically marked Continue Reading

People Want to Donate. Make it Easy.

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This time of year is often considered a time for giving. The time when businesses and individuals usually allocate funds they’d like to donate to a special cause.

 

Reaching out to these donors when they are in the “giving mindset” is crucial to a nonprofit. That means being there for them 24/7 with all the information Continue Reading

Reputation is Not a Dirty Word!

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Employee Relationships can affect your online reputation.

Most business owners are concerned about getting bad reviews online from a customer, but few think about where else they may be vulnerable.

Owner and employee conflicts happen. Descriptions of these conflicts can now be quickly blown out of proportion and shared across the Internet. When they do, they can Continue Reading

PPC vs. SEO – How Should You Invest?

SEO, PPC, Pay per click, cost, budget advertising

Recently, the Search Engine Marketing Professionals Organization (SEMPO) estimated that 87% of search engine dollars are spent on PPC (Pay-Per-Click) vs. 11% on SEO (Search Engine Optimization) efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.

Wow.

Sure, PPC’s strength is that it is fast and expansive. It satisfies the Continue Reading

To Buy or Not to Buy Google Adwords?

adwords, google, google adwords, ppc, seo, organic search

When clients ask me if we can buy Google Adwords for them, the answer is YES – but my question is WHY.

Before throwing money into ads, ask yourself the following 5 questions:

Who is your ideal client and do they tend to click on ads? (Or do they only look at organic search?)

  1. What is your overall Continue Reading

SEO vs PPC – How to Spend Your Marketing Dollars?

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When looking at what your organization is spending on marketing this year, ask yourself, “Where is the best place to spend money that will have a long-term impact for our business (i.e. a gift that will keep on giving).

More and more organizations are realizing the importance of online marketing, especially through the search engines like Continue Reading

SEO is Like Panning for Gold – Unlocking Search

SEO, search, search engines, search engine optimization, best seo, great seo

Search Engine Optimization (SEO) is like panning for gold. It takes knowledge, skill and perseverance. The more competitive the online marketplace for your goods or services, the more crucial SEO will be.

Think of search engines (Google, Bing or Yahoo for example) as the pan and the tremendous flow of information available online as a rushing Continue Reading