Every business needs to decide how much money to invest in their digital marketing campaign. This starts with hiring a consultant who specializes in search engine optimization (SEO). Hiring the wrong consultant can be costly. So how do you know if you are hiring a good SEO firm or a bad one? Here are some Continue Reading
This year, we’ve seen extensive updates to some widely-used WordPress plugins. These updates include the addition of new features to make their products perform better, as well as add scalability for future extensions.
Check out the list below for the top three popular plugins that are re-structuring their code.
The team at WooCommerce is focusing on performance Continue Reading
When was the last time you looked at page 2 of Google search results? The majority (94%) of us never go past page 1. We count on Google to give us the answer we are looking for.
The majority of searchers click on listings that are not paid advertising (organic listings). Paid ads are specifically marked Continue Reading
This time of year is often considered a time for giving. The time when businesses and individuals usually allocate funds they’d like to donate to a special cause.
Reaching out to these donors when they are in the “giving mindset” is crucial to a nonprofit. That means being there for them 24/7 with all the information Continue Reading
Employee Relationships can affect your online reputation.
Most business owners are concerned about getting bad reviews online from a customer, but few think about where else they may be vulnerable.
Owner and employee conflicts happen. Descriptions of these conflicts can now be quickly blown out of proportion and shared across the Internet. When they do, they can Continue Reading
Backlinks Are Not the Answer to SEO
Search Engine Optimization (SEO) is a complicated beast. We work to fully understand and advise our clients every day about the best techniques for being found in search engines like Google, Yahoo and Bing. Although it really takes an expert to handle this thoroughly and on an ongoing basis, Continue Reading
Recently, the Search Engine Marketing Professionals Organization (SEMPO) estimated that 87% of search engine dollars are spent on PPC (Pay-Per-Click) vs. 11% on SEO (Search Engine Optimization) efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.
Sure, PPC’s strength is that it is fast and expansive. It satisfies the Continue Reading
When clients ask me if we can buy Google Adwords for them, the answer is YES – but my question is WHY.
Before throwing money into ads, ask yourself the following 5 questions:
Who is your ideal client and do they tend to click on ads? (Or do they only look at organic search?)
- What is your overall Continue Reading
When looking at what your organization is spending on marketing this year, ask yourself, “Where is the best place to spend money that will have a long-term impact for our business (i.e. a gift that will keep on giving).
More and more organizations are realizing the importance of online marketing, especially through the search engines like Continue Reading