Having a website is a great start – but there is more to online marketing than that. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers according to Christopher Ratcliff of Search Engine Watch. There are billions Continue Reading
There is no getting around it. Digital marketing is a beast. The online world is complex and confusing and anyone who tries to sell you a simplistic answer – is bogus.
So how do you decide what SEO (digital) agency to hire? Here are some points to keep in mind:
- SEO is important. So do it. Digital Continue Reading
Sometimes what you need is plain and simple.
There are a number of website development platforms available these days and we’ve researched them all. We’ve chosen Squarespace as our website development partner of choice for a number of our website clients. With this platform and our professional graphic design team Continue Reading
There are lots of parallels between financial planners and SEO advisors (Digital Marketing Consultants). Good SEOs treat their clients digital investment in much the same way a financial planner takes care of a client’s retirement investment. It is about knowledgeable, strategic, long-term growth.
The SEO agency you work with holds all the keys to your digital Continue Reading
Every business needs to decide how much money to invest in their digital marketing campaign. This starts with hiring a consultant who specializes in search engine optimization (SEO). Hiring the wrong consultant can be costly. So how do you know if you are hiring a good SEO firm or a bad one? Here are some Continue Reading
This year, we’ve seen extensive updates to some widely-used WordPress plugins. These updates include the addition of new features to make their products perform better, as well as add scalability for future extensions.
Check out the list below for the top three popular plugins that are re-structuring their code.
The team at WooCommerce is focusing on performance Continue Reading
When was the last time you looked at page 2 of Google search results? The majority (94%) of us never go past page 1. We count on Google to give us the answer we are looking for.
The majority of searchers click on listings that are not paid advertising (organic listings). Paid ads are specifically marked Continue Reading
This time of year is often considered a time for giving. The time when businesses and individuals usually allocate funds they’d like to donate to a special cause.
Reaching out to these donors when they are in the “giving mindset” is crucial to a nonprofit. That means being there for them 24/7 with all the information Continue Reading
Employee Relationships can affect your online reputation.
Most business owners are concerned about getting bad reviews online from a customer, but few think about where else they may be vulnerable.
Owner and employee conflicts happen. Descriptions of these conflicts can now be quickly blown out of proportion and shared across the Internet. When they do, they can Continue Reading