Social Cities – Municipal leaders are turning to social media in an effort to inform constituents about upcoming political debates, generate support for major initiatives and (less surprisingly) begin campaigning for re-election. Of course, the use of social media for politics became popular during the last presidential campaign but to date, city and municipal leaders Continue Reading
Social Metrics to Watch: Exposure and Frequency
Advertising on Facebook is currently a hot topic due to GM’s public pulling of its ads from the social network, which led many marketers to wonder if advertising on the social site is a smart move. After a year-long study, Resolution Media and Kenshoo are providing marketers with insights Continue Reading
Friends drive influence via social networks.
Social Media is creating the shift from “wisdom of the crowds” to “wisdom of friends”.
What does this mean for your small business? It means that the payoff for having long-term and permanent relationships with your customers translates into brand advocacy that drives influence with not only their friends and Continue Reading
Can using a social media site like YouTube actually help increase search rankings via Google? Actually the answer is a somewhat surprising “yes”…if done right! As a social media management firm, we frequently encounter small business owners that shy away from using YouTube for all but an occasional campaign. Given the headache and hassle, not Continue Reading
Contrary to popular belief, social media isn’t free.
It doesn’t cost much to get started, but it takes hours of labor and focused effort before you begin seeing any results.
And that’s if you’re doing it right.
If you fall victim to one of these 3 threats, then you may not see any positive results at all.
Image courtesy Continue Reading
Since its inception, Google+ has spurred more than its fair share of debate among social media consulting firms and small business entities alike. While Google is the undisputed leader in search, the ability to topple leading social media giants like Facebook and Twitter has yet to be demonstrated. Even after all this time, the great Continue Reading
how reddit works
redditors vote on which stories and discussions are important. the hottest stories rise to the top, while cooler stories sink.
comments can be posted on every storyon reddit. comments add information, context, and humor.
anyone can create a community (called “subreddits”). each subreddit is independent and moderated by a team of volunteers.
reddit is open source. Continue Reading
The time to start building a social network is not when you need it. The time to start is well beforehand, because it takes time to develop relationships. It takes time to listen, participate, create optimized content and understand the triggers that will inspire sales or referrals.
It takes a long time to develop online relationships Continue Reading
Plancast is a social network designed to help people discover upcoming events and the people who plan to attend them.
Launched in December 2009, it has become the primary way that members of the technology community hear about socially relevant conferences, meetups and parties.
Features include deep integration with Facebook, Twitter, Meetup and Eventbrite, event browsing by Continue Reading