SpiderWeb Connections, We Spin the Web


Should I use YouTube?

Can using a social media site like YouTube actually help increase search rankings via Google? Actually the answer is a somewhat surprising “yes”…if done right! As a social media management firm, we frequently encounter small business owners that shy away from using YouTube for all but an occasional campaign. Given the headache and hassle, not Continue Reading

The Google + Debate

Since its inception, Google+ has spurred more than its fair share of debate among social media consulting firms and small business entities alike. While Google is the undisputed leader in search, the ability to topple leading social media giants like Facebook and Twitter has yet to be demonstrated. Even after all this time, the great Continue Reading

What is Reddit?

how reddit works

redditors vote on which stories and discussions are important. the hottest stories rise to the top, while cooler stories sink.

comments can be posted on every storyon reddit. comments add information, context, and humor.

anyone can create a community (called “subreddits”). each subreddit is independent and moderated by a team of volunteers.

reddit is open source. Continue Reading

When to build Social Networks

The time to start building a social network is not when you need it. The time to start is well beforehand, because it takes time to develop relationships. It takes time to listen, participate, create optimized content and understand the triggers that will inspire sales or referrals.

It takes a long time to develop online relationships Continue Reading

What with the penguin?


Plancast is a social network designed to help people discover upcoming events and the people who plan to attend them.

Launched in December 2009, it has become the primary way that members of the technology community hear about socially relevant conferences, meetups and parties.

Features include deep integration with Facebook, Twitter, Meetup and Eventbrite, event browsing by Continue Reading

Facebook changes keep coming!

It’s been another busy few weeks at Facebook leaving social media management firms scrambling to keep up with all the changes. Of special interest to small business owners is the new “pay per view” option as well as changes to admin schedules and other events. In fact, there is so much to cover that we’ve Continue Reading

Social Media for the Small Business

With social media now one of the most popular aspects of daily internet usage, a business can use social media’s global reach to expand their horizons according to Reality Digital, the leading provider of social networking software for brands and businesses.

Social media lowers many geographical barriers that would previously have hindered expansion. Businesses can now Continue Reading