Recently, the Search Engine Marketing Professionals Organization (SEMPO) estimated that 87% of search engine dollars are spent on PPC (Pay-Per-Click) vs. 11% on SEO (Search Engine Optimization) efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.
Sure, PPC’s strength is that it is fast and expansive. It satisfies the Continue Reading
When looking at what your organization is spending on marketing this year, ask yourself, “Where is the best place to spend money that will have a long-term impact for our business (i.e. a gift that will keep on giving).
More and more organizations are realizing the importance of online marketing, especially through the search engines like Continue Reading
Search Engine Optimization (SEO) is like panning for gold. It takes knowledge, skill and perseverance. The more competitive the online marketplace for your goods or services, the more crucial SEO will be.
Think of search engines (Google, Bing or Yahoo for example) as the pan and the tremendous flow of information available online as a rushing Continue Reading
One after another publications and so-called website companies are suggesting that you don’t need to know coding languages to practice good SEO. As much as this probably makes a lot of people very happy it’s simply wishful thinking. Why?
There are way too many SEO talking heads who do not have a clue.
I’m not just talking about salespeople trying to make a quick buck. (We have all received those emails promising great success with someone super-duper SEO services). I’m talking about so-called “experts” who write and talk about how to improve your Continue Reading