To Buy or Not to Buy Google Adwords?

adwords, google, google adwords, ppc, seo, organic search

When clients ask me if we can buy Google Adwords for them, the answer is YES – but my question is WHY.

Before throwing money into ads, ask yourself the following 5 questions:

Who is your ideal client and do they tend to click on ads? (Or do they only look at organic search?)

  1. What is your overall Continue Reading