5 Reasons Your Online Business Listings Matter

Have you tried to claim and manage your business listings online? Tell me that’s not a headache.

Every listing site has a different format – but they all have the same agenda. They want to make money. They can do this a couple of ways. They can make listing your business information simple and free. Once they have enough users and followers, they charge advertisers to use their  space. The other model requires the business to pay to be listed.  Frequently, this is an ongoing charge and if you choose to stop paying, your listings will be removed.

Either way it is often either a headache to accomplish or hurtful to the pocketbook. So why do it? Here are 5 great reasons why:

  1. Google Cares.
    If Google cares, it has to matter to your business. Next time you use Google or any of the other search engines (Yahoo or Bing) notice that search results that are coming in include results with local business listings. Why? Because Google wants to be the search engine of choice. To do that they must provide the user with the best answer to their online query. Since over 70% of Internet searches are for local business services and products, Google knows that local matters.
  2. SEO
    Being listed (correctly) in online web directories creates valuable links back to your business website. This gives your website more credibility and search authority which helps you rank higher in the SERPs (Search Engine Results Pages).
  3. Protection
    You don’t want someone else pretending to be your business. It is up to you to be sure that your business listings are clear and accurate. No one else is going to do it for you. Correcting and monitoring your listings is necessary to prevent your clients from receiving incorrect or outdated information. Remember - Anybody in the world can go in and update your data. So it's really important you keep track of your online information.
  4. People Use Online Directories
    People use business listing information to determine how relevant your business is. Outdated or incorrect listings suggest that your business is not as relevant as your competition.
  5. Reputation
    As the business owner, it is up to you to see how your business is being represented online. One bad or incorrect review can really hurt your bottom line.

To learn more about local business listings and how you can affordable get found in online business directories, visit us at www.spiderwebconnections.com or give us a call at 443-595-SPIN (7746) for a free evaluation and consultation.

Start owning your piece of the local search market.