Fusion Marketing will be the most important keywords of 2014. Fusion marketing is defined as the process through which we integrate conventional methods of traditional marketing with novel tools of digital marketing through the Internet. Why the new name? Because we clearly need a new vision for how to describe the future of marketing. It is all encompassing. No marketing firm will be able to survive without developing and continually evolving their expertise in the use of social media for their clients.
What would you call it?