PPC vs. SEO - How Should You Invest?

Recently, the Search Engine Marketing Professionals Organization (SEMPO) estimated that 87% of search engine dollars are spent on PPC (Pay-Per-Click) vs. 11% on SEO (Search Engine Optimization) efforts. That’s more than $10 billion spent on PPC vs. just $1 billion spent on SEO.


Sure, PPC’s strength is that it is fast and expansive. It satisfies the “get rich quick” desire in all of us. With a PPC campaign, you can be on the first page of Google very quickly. However, the cost ranges anywhere from pennies to many dollars per click. This means that PPC campaigns can get very expensive, very quickly. In addition, PPC must be done correctly and managed on a full-time basis. Once money is not spent on PPC, the benefits are gone. Poof! Zip.

Whereas the monies spent on SEO (with a reputable provider) will continue to produce results long after the initial investment – particularly if you have an expert maintaining it. It’s a gift that “keeps on giving” unlike PPC.

The good news for those business owners who have the foresight and education to invest in expert SEO and a hand-coded website optimized for SEO is that you are in the minority. That means that the opportunity to beat your competition in organic search is quite high.

Clients of ours, who have invested their marketing dollars in a well-coded, search engine optimized website and maintenance plan, are waiting a bit longer for their results. However, our clients tell us the wait is worth it!

Once you get your website on the first page of Google for the search terms you want to be found for, there is this great positive feed-back loop that happens. Once on Page 1 – Users Click – if they like your website – Google knows you’re important and it reinforces your position.

We see it every day with the clients we work with.