What does social search mean for your business?
Social vs. Search?
It's not Social vs. Search anymore. Social and Search are bound to be together from here forward. The new generation of social data merged with traditional search will be the new normal. What will this mean for business owners?
Remember the old days when you could return a customer call in 24 or 48 hours and still be timely? That is now unacceptable for many consumers. The time has shrunk to a matter of hours (at most). This means that you and your company have to be on top of responding like never before.
The only way to do this well is to hire a team to do your social/search monitoring for you. They will follow your company across the web and respond in real time either to you or on your behalf to all inquiries and comments, be they negative or positive. Consumers want to be heard and recognized rapidly for their interactions with you. You need to be ready to do that.
In the future of social search, relationships will be more vital in SEO and search results than ever before.
How you interact and how quickly you engage will be part of the test any good search engine will use in determining where your company stands amongst your peers and competitors.
Plan ahead and be ahead of your competition.
“Concentrate on what you do best. While we share it with the world.”
Spider Web Connections.com