Spider Tip of the Week.

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Yes people come to your website to learn more about your business.  But just as you would not approach a stranger you just met at a party with your entire life story in the first five minutes - give them a chance to get a feel for you first.  Have your homepage represent you in a clean and user-friendly fashion - with lots of visuals.  Then let them move on to page two or page three if they are interested in learning more.