Take Control by Outsourcing
Continually managing your social media outlets can get old. Like making the bed or doing the dishes, you have to do it again and again. It must be repeated daily. Many business owners start out with all good intentions and begin to post and interact on social, but the day comes when many find the interaction to be a chore (much like making the bed) instead of an opportunity. Don't miss out on the potential benefit to your company - just delegate. Don't just consider someone in your company for this job. Frequently they have no more experience than you do. Hire a high-quality outside professional marketing team to do your posting for you.
But be picky. Don't buy the simplest solution, or the cheapest. Find a social media marketer who will meet with you and discuss your social media plans and upcoming campaigns on a regular basis. Make sure they understand your business and your business goals. Educate them about your target audience.
Social media is constantly changing and finding experts to work with is the best use of your investment dollars.