What is SEO?
What is SEO? Simply put, it is how easy (or not) it is to find you online. The internet is a great big game of hide and seek.
If you are a small business , how are people finding you online? Do you come up high in the results in search engines like Google or Bing? Are you found easily on Facebook and LinkedIn? Can I find you by using Twitter Search? All of these things are SEO.
SEO or Search Engine Optimization is the means by which any information you post online (blog post, website, business events, etc.) is found. It's importance is obvious. If you have a business website that is difficult for anyone to find when they are online, your SEO sucks!
SEO challenges will differ for every business. It has a lot to do with competition. What other business is coming up in the search results when terms are typed in that apply to your business? It also has a lot to do with the age of your website and whether or not the search engines' recognize it as 'useful' information.
It has a lot to do with what social media sites your business participates in and whether or not those sites are properly linked to your business website.
It has a lot to do with keywords and key phrases - which is something you and your web developer should consider very carefully.
SEO is about making it easy for someone who is looking for what you do to FIND YOU online.
The internet is a great big game of hide and seek. The goal in this game however, is to be found!